People will make up all sorts of reasons why they don’t want a professional image done for their business. Although you cannot actually put an amount of ROI of having professional photos taken, in terms of your visibility and recognition, and being marketing-ready, having that photoshoot is well worth it. And yet people put off having photos taken and come up with loads of [ read more ]
Much of the photography I do is about products, and continuing from last month’s blog about e-commerce photography, mostly shot against white backgrounds, I want to talk about ‘Product Placement’ photography, which is all literally placing a product in real life setting to ‘showcase’ the product. Companies can spend a fortune on their marketing projects, and photography for websites, and also on adverts which [ read more ]
Many, many businesses sell their all or some of their products online, and when your clients/customers go onto your website, you want them to be ‘wowed’ by the images of your products – don’t you? Too many companies rely on amateur shots, taken on a smartphone or tablet and then wonder why their competitors get more sales. Often the quality of the product image [ read more ]
Capturing an event on film is an important job. The event organisers want to show people who were unable to attend what they missed; show other clients and potential clients what can be organised, and how well it went. These images showcase the quality of an event and helps an organiser attract attendees to any of their future events. It’s all part of their [ read more ]
In September last year, I wrote about using professional photography for blogs, so in this ‘love’ focussed month, I decided to talk about what you might photograph related to love if you are blogging on this theme in February. There are several Awareness Days this month that link to ‘love’ and the blogs you write can be about you personally or your business or [ read more ]
Owning your own portfolio of professional photographs for your business is a must if you want to appear professional and stand out from the crowd. Too often, companies use stock images for their business. They use them for their website, for blogs, for social media posts - in fact for everything. Occasionally people are caught out, because the image they have used is not [ read more ]
This year has passed by unbelievably fast, and I can’t believe how much I’ve managed to fit in. I hope next year continues in the same vein. My photography year has been quite diverse in terms of what I have photographed: People - headshots, team shots, portraits. Interior and exterior - AirBNB, landscaped gardens, working farms. Products for both e-commerce and catalogue products. A [ read more ]
Drones are becoming more and more common for photography businesses to include them as a separate service for their clients. I’m no different. Recently, I’ve teamed up with Sims Parker & Kidd, who are professional CAA approved drone pilots, based in Swindon. Together, we can tackle most filming and photographic requirements literally from the ground up! Using drones in my business, I’ve been able [ read more ]
One of the main skills of a photographer is the capture the best image of a scene, or a moment in time. Add to this the ability to notice things that many non-photographers don’t notice, like telegraph poles, lamps, car aerials or trees growing out a person’s head; people or extraneous objects in the background – all objects that shouldn’t appear in the image [ read more ]
Many businesses write blogs these days to show expertise, share hints and tips and talk about their services or products yet often where do they get their accompanying photographs? Some use online ‘free’ copyright websites (not Google images - they are not copyright free). However, if you are using them, there is nothing to stop everyone else from using them too. And it’s quite [ read more ]
