Many, many businesses sell their all or some of their products online, and when your clients/customers go onto your website, you want them to be ‘wowed’ by the images of your products – don’t you?
Too many companies rely on amateur shots, taken on a smartphone or tablet and then wonder why their competitors get more sales. Often the quality of the product image can play a part. Professional images make a possible buyer ‘feel’ something.
However many people don’t see the return on investment of paying a professional photographer to do the work.
“Can’t you just take pictures of your products on your mobile phone these days?”
The answer, if you want professional standard photographs, and photos that are easily recognised by Google etc. – NO.
Also, ‘no’ if you want your products to stand out from the rest, those that look amateurish. And, if you want to increase the value of your product, choose a professional photographer to make your product show its value.
How do I, at Moore Photographics, go about photographing a variety of products to appear on the company’s own website, or on eBay, Amazon or other e-commerce sites?
I work with a brief from my clients, and I can either mimic their house style, or create a new house style if that is something their creative team are working on. This is a very important planning conversation at the beginning of any project.
Where does the shoot take place?
I either go to my clients (if there is a risk involved in moving the items, or they are too big), or can be brought to my studio. For one of my clients, an antique furniture restorers, we are going create their own space in situ on site where I will photograph their furniture regularly.
If clients are going to have the photos taken at their premises, it is important to set up a specific space, so that it doesn’t have lots of clutter around, and I can set up any background I need, required for their each shoot. In a business like this, shoots take place regularly.
For products to be sold online, a white background is important, because it assists the AI used by Google, Bing and other search engines to work out the image content.